This is a story alien. "I rented my apartment and told my friends and family, without a hint of irony, I was going to Mars." Thus Andrew Kessler explains in his account of Summer Martian (Martian summer). He wrote more than 300 pages of nonfiction content, Kessler had an idea. That sums it up this way: write a book and mounted a bookstore.
Martian Ed's Book, at Hudson Street, West Village New York, is a unique place, heir of an old barber shop which is still a trace on the back of the sheet. When it reopened a couple of weeks ago, inside there were 3,000 volumes. What titles can be found on their shelves? Does the last selling?
Not really. The only book in this room for the founder of the business. Only Martian Summer, Andrew Kessler, 32, resident of Brooklyn, who has served his profession as a publicist for the benefit of his literary creation. The first, a narrative that has the subtitle The robot's arms, jeans astronauts and my 90 days with the Phoenix mission to Mars. For three months, in 2008, Kessler enjoyed the opportunity of being in the control center of Tucson (Arizona) the experience of exploration on the red planet made NASA. "I was lucky enough to live, day to day, with a group of the most brilliant scientists in the world and that coexistence is what I explain," he says proudly, especially since it is customary in such transparency federal agency.
"Part of it is very difficult for people interested in books. We try to change this situation. " Its commercial inspiration he found in other areas. "Why not a library with a book? In churches or mosques have only one. In the Lower East Side (Lower East Side) is a restaurant serving meatballs and I know another that only sells products made from rice. "
In these troubled times for the publishing world, still confused by the book's impact e-Borders empire is bankrupt, "the author wants to provoke reflection.
"If you're a celebrity or you engage in the scandal, nobody cares about books and this is my way to try to make people think about them," he says. No matter what the format is electronic or paper, the problem lies in that increasingly leemenos says. "We read many things online, but each time is further reduced copy sales."
reflection has a special point of personal influence. "Each author wants his book is in the window. Are you a writer who starts, no one will give the window, unless you're very famous. So I did my library. " Acknowledges the assistance of many friends to launch this initiative, "which makes the book an art installation."
has an expiration date to mid-May if no stock-out before, but Kessler enjoy as much of your experience. One of the things that intrigues you is the behavior of pedestrians. For it has installed a blackboard on the outside, where the message changes, depending on the trend shown by the curious.
Saturday was written the following legend: "We have a single book but not of Scientology." Sunday was another text. "The number of books that need to sell to pay the lease, 2583."
recognizes that put that figure in the dark. He claims that this afternoon has sold "at least fifty", a $ 27.95 unit. "At first I just understand this business as part of a cult. Now, what worries them most is how I'm hitting local payment. The acoustics lets you hear what he says passersby to see your assembly. "In general they are very impressed. They project themselves on this space. Some show happiness, enjoy because they consider it a wonderful idea. Others, however, feel angry, do not understand where the money comes, they get very aggressive. I think for them is a challenge not accepted. They argue that it's crazy, stupid. "
ensures that some ask from the door, as if they were afraid to enter, "there is really only a book?". Other: "You can not sell a single book" or "Why do you have installed here?".
Al wagered outside certifying that. Two pairs of friends stop. "Amazing", "interesting", "if the book is good ..."," maybe after this sold another and another, "are some of the comments left to go, drawing laughs.
All four are gone. He stops a middle-aged man. "What do you think? Absurd, you never reach Mars or at least never see. " Things extraterrestrial. lavanguardia.es
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